10 Catalan Brands to Shop at Instead of Zara

Catalonia isn't just famous for Gaudí, beaches, or tasty tapas—it's also a buzzing hotspot for fashion lovers.

Especially in Barcelona, you'll find a unique blend of classic European charm and bold modern creativity in the local style.

And that reflects perfectly in the brands that were born here.

Some of them are colorful and eccentric, while others focus more on comfort, elegance, or sustainability.

Whether you're into high-end statement pieces or just looking for stylish everyday wear, Catalonia's fashion scene has something cool to check out.

Let's explore ten standout Catalan clothing brands you might want to keep on your radar.

1. Desigual
2. Mango
3. Lola Casademunt
4. Custo
5. Yerse
6. Paloma Wool
7. Sita Murt
8. Ailanto
9. Colmillo de Morsa
10. Toni Pons
Sources & References
Images Sources & Attributions

1. Desigual

Desigual is definitely one of the boldest fashion brands to come out of Barcelona.

You've probably seen their stores—it's hard to miss them.

They're known for bright, busy prints, patchwork designs, and that fun, don't-take-life-too-seriously kind of vibe.

While some people love the loud style, others think it's a bit much.

But that's kind of the point—it's not supposed to blend in.

The brand was founded in the '80s and quickly became a hit with folks who like wearing their personality on their sleeves—literally.

They offer everything from jackets to dresses to bags, and there's always something a little "offbeat" about each piece.

In a good way, though.

The colors are wild, the cuts are playful, and the whole look screams vacation.

You'll often spot their stuff in resort towns and summer destinations, and that makes sense.

Desigual's aesthetic just fits that easygoing, sun-soaked lifestyle.

Over time, they've toned things down a little, adding more wearable basics into the mix, but their heart is still in that carefree, artsy zone.

It's also worth mentioning that Desigual does a lot of collabs.

They've worked with artists, influencers, and other fashion labels to create limited editions, which helps them stay fresh.

They even had a line with Christian Lacroix, so there's a touch of haute in there too.

If you're into mixing prints, layering textures, and just not looking like anyone else in the room—Desigual might be calling your name.

Some Desigual features:
- Bold prints and colors
- Artistic, playful designs
- Global presence with a Mediterranean soul

2. Mango

Mango is kind of like that reliable, stylish friend who always looks put together without trying too hard.

It's polished but approachable, trendy but not over-the-top.

Based in Barcelona, Mango has become one of the most recognizable fashion labels around the world.

They offer pieces for women, men, and kids, and it's all about modern elegance.

Unlike some flashier brands, Mango's strength is in its balance.

You'll find sharp blazers, cozy knits, floaty dresses, and smart trousers.

It's great for workwear, casual weekends, or even nights out.

And they do a good job at keeping up with trends while still offering those essential wardrobe staples.

They've also been leaning into sustainability in recent years, with more eco-friendly lines and transparent production methods.

So if you care about how your clothes are made, Mango has made some positive strides there too.

It's one of those brands that fits into a lot of lifestyles.

Whether you're shopping for a capsule wardrobe or just grabbing a last-minute outfit for a trip, Mango usually delivers.

They also have a sleek online store, regular sales, and pieces that look more expensive than they are.

That's part of the appeal—you can build a really stylish outfit without spending a ton.

3. Lola Casademunt

Lola Casademunt is for the bold.

If your vibe leans more toward fierce, feminine, and fashion-forward, this might be your jam.

It's a women-focused brand from Catalonia that does not hold back when it comes to prints, color blocking, and edgy little touches.

Originally launched as an accessories brand, Lola Casademunt eventually expanded into full clothing lines—and the evolution worked.

Their clothes are unapologetically glam.

Think metallics, faux fur, leopard print, and oversized sunglasses.

It's definitely not for blending into the background.

But for the right person, it's a perfect match.

This is the brand you turn to when you want to feel like a boss walking into a room.

The quality feels nice, the cuts are flattering, and there's a sense of confidence sewn into every piece.

You can tell the designers had fun with these clothes, and that energy comes through when you wear them.

They also do matching sets and statement accessories really well, so you can pull together a full look without much effort.

4. Custo

Custo Barcelona is kind of a legend when it comes to Catalan fashion.

The brand became famous in the late '90s and early 2000s for its super detailed prints, graphic tees, and electric color combos.

You could spot a Custo piece from a mile away—and honestly, that hasn't changed much.

This is a brand that lives in the world of art and expression.

The designers aren't afraid of mixing it all together—stripes, florals, abstract shapes—you name it.

And somehow, it works.

There's always something interesting happening on a Custo piece, whether it's embroidery, textures, or unexpected patterns.

They've shown at fashion weeks, collaborated with big names, and maintained a kind of cult following over the years.

While not everyone can pull off the head-to-toe Custo look, their pieces can definitely spice up a more neutral outfit.

The vibe is creative, a little chaotic, but totally cool.

Here's a quick look at their signature styles:

Feature	Description
Graphics	Loud, colorful, and artsy
Cut	Mostly relaxed but always unique
Audience	Artistic, expressive, bold personalities

Best known for:
- Signature prints
- Artistic influence
- International runway appearances

5. Yerse

Yerse is the kind of brand that makes you want to live in your clothes.

Soft knits, calm colors, and easy fits—it's basically fashion that doesn't try too hard but still looks great.

Based near Barcelona, Yerse has a long history, starting over 50 years ago, and they've really leaned into slow fashion.

Their focus is knitwear, and you can feel the difference.

Sweaters, cardigans, and basics from Yerse feel soft, breathable, and like something you'll keep for years.

They often use organic cottons, recycled fibers, and try to keep things gentle on the planet.

If your style leans cozy, natural, and kind of Scandinavian—but with a Mediterranean twist—Yerse could totally be your go-to.

Their pieces don't shout, but they definitely say something: relaxed, intentional, and a little elevated.

They've also moved toward smaller seasonal collections, which helps reduce waste and keeps everything a bit more special.

6. Paloma Wool

Paloma Wool is one of the newer kids on the block but has made a big impact fast.

This Barcelona-based brand mixes art and fashion in a way that feels modern, cool, and almost poetic.

The designs are subtle, the photography is dreamy, and the whole aesthetic is Instagram-perfect in the best way.

It's not about trends.

It's about mood.

You'll find earthy tones, unusual cuts, and lots of one-off styles that feel like wearable art.

It's the kind of brand people who care about curation love—think artists, photographers, and the fashion-aware crowd who want their clothes to say something quietly.

They often collaborate with artists and photographers, which brings a fresh edge to their campaigns and collections.

Their social media feels like an art gallery.

Their pricing is a little higher, but fans say it's worth it for the quality and creativity.

Definitely a go-to for slow fashion lovers and anyone who loves a good mood board.

7. Sita Murt

Sita Murt is another name that always comes up when talking about quality Catalan fashion.

It's all about timelessness, knitwear, and pieces that feel thoughtful.

This brand has a long legacy in textile craftsmanship, and it shows.

Every sweater, dress, or top feels like it's built to last, not just trend.

They play with texture in really subtle ways.

Think waffle knits, ribbed cottons, and soft wool blends that make you want to reach out and touch them.

And they always manage to look elegant without being fussy.

This is a great brand for people who want to invest in staples.

The colors tend to be neutral or warm, the silhouettes are flattering, and the vibe is just really put-together.

But not in a stiff way.

It's ideal for workwear, travel, or even just upgrading your everyday basics.

8. Ailanto

Ailanto brings color theory into the fashion world with sharp elegance.

Founded by twin brothers in Barcelona, the brand focuses heavily on geometric patterns, structured pieces, and artistic influences.

Their clothing often feels like an abstract painting you can wear.

They like clean lines and a splash of something unexpected—be it a bold green panel on a classic blazer or some abstract dots on a skirt.

It's fashion that feels intelligent without being pretentious.

Their collections feel curated, and you can tell a lot of thought goes into the fabrics, the tailoring, and the color combos.

If you're someone who likes an outfit to look both effortless and editorial, Ailanto has plenty to offer.

Here's a quick table comparing Ailanto with others:

Brand	Best For	Style Keywords
Ailanto	Geometric, Elegant Wear	Clean, Bold, Abstract
Paloma Wool	Artsy, Conceptual Pieces	Soft, Modern, Dreamy
Desigual	Bold Streetwear	Colorful, Loud, Fun

Why people love Ailanto:
- Artistic sensibility
- Unique tailoring
- Cool color play

9. Colmillo de Morsa

Colmillo de Morsa is one of the coolest under-the-radar fashion brands from Catalonia.

It translates to "walrus tusk," which already gives you an idea that they like doing things differently.

This brand mixes traditional craftsmanship with edgy, contemporary design.

They use natural fabrics, earthy tones, and thoughtful details like hand-sewn hems or asymmetrical cuts.

There's often a story behind their collections—something inspired by nature, nostalgia, or cultural history.

But it's never too in-your-face.

They're great at balancing structure with softness.

Their dresses have weight, their coats have shape, and their tops often drape in unexpected but flattering ways.

It's a smaller brand with a big creative punch.

Definitely a gem worth discovering if you like fashion with roots and a bit of rebellion.

10. Toni Pons

Okay, now for the feet.

Toni Pons is the ultimate go-to for espadrilles.

These shoes are handmade in Catalonia, and the brand has been doing its thing since the 1940s.

Comfort, craftsmanship, and that classic Mediterranean vibe—they've got it all.

They do both traditional and modern styles, but it's the jute soles and canvas uppers that really make them iconic.

And yes, they're still super popular.

In fact, they kind of scream summer in Spain.

You'll find flats, wedges, and even heels—all with that same light, breezy energy.

They're easy to walk in, easy to style, and look just as good on vacation as they do at home.

Toni Pons highlights:
- Handmade espadrilles
- Natural jute soles
- Comfortable, timeless design

There you go—ten Catalan fashion brands that each bring something different to the table.

Whether you love loud prints or quiet elegance, street style or eco-friendly knits, there's plenty of variety in this stylish corner of Spain.

Barcelona, especially, is a goldmine for fashion inspiration.

So if you're ever in town—or just browsing online—these brands are a great place to start if you want a little bit of that Catalan flair in your wardrobe.